New look for imsalon.at and imsalon.de

The online platforms imsalon.at and imsalon.de for the hairdressing and beauty industry in Austria and Germany were to be comprehensively modernized both technically and visually. The existing presence had grown over the years and was no longer optimally usable, especially on modern smartphones.

With the new solution, design, user guidance and technical foundation were fundamentally revised. A modern responsive design ensures that content is displayed optimally on smartphones, tablets and desktops and can be used intuitively.

This resulted in a contemporary digital platform that meets the requirements of readers, industry partners and advertising clients while also providing a flexible foundation for future expansions.

Editorial content and digital services in focus

In addition to classic editorial articles, the platform offers numerous specialized sections for interviews, seminars, jobs and real estate listings. It thus brings together news, specialist information and industry-specific services for the hairdressing and beauty industry in one central place.

In addition, a paywall for exclusive content was integrated. Ads can be submitted directly online, paid for and published after a brief editorial review. As a result, both editorial and commercial processes are efficiently digitized and administrative effort is significantly reduced.

The platform thus combines content management, online publishing, e-commerce and ad management in a modern overall solution.

Customer visibility as a central element

The platform was also specifically optimized for greater reach and visibility for paying customers. Ads, company profiles and relevant content are intelligently linked with one another and displayed in suitable places within the platform.

This creates additional points of contact with the target audience and a significantly higher presence for the booked content. As a result, the platform not only offers editorial added value, but also an effective environment for digital advertising, industry marketing and lead generation.

Integration of jokira.at for greater reach

The previously independently operated job platform jokira.at was fully integrated into the new platform. This made it possible for job vacancies, editorial content and further industry information to be centrally linked for the first time.

At the same time, the technical foundation was specifically optimized for SEO and better indexing of job vacancies. Structured content, clearly organized job detail pages and a search engine-friendly page architecture ensure that open positions can be better captured and found by Google and other search engines.

Through the integration, organic visibility and traffic to the job vacancies were significantly increased. This means that both companies searching for employees and job seekers benefit from a central, high-performance platform for the hairdressing and beauty industry.

Multi-client capability and intelligent system networking

The platform was built with multi-client capability, allowing content between imsalon.at and imsalon.de to be managed efficiently and shared across platforms when needed. This simplifies editorial processes and enables content to be used specifically for both markets.

Our in-house newsletter system is also directly connected to the platforms and accesses their content. Articles, interviews, jobs or other posts can thus be added to a newsletter and sent with just a few clicks.

The solution thus combines content management, multi-platform publishing and newsletter marketing in one central, efficient workflow.

Individual newsletters via the new newsletter system